Should you tweet/post all your Foursquare check-ins?

Below is the transcript from my argument for the Tweetup Kalamazoo Social Media Battle held on July 15, 2011.  I argued that you should not post all of your Foursquare checkins on Twitter.  To learn more about TweetUp Kalamazoo click here or to see the live video click here Battles start at 16:30 Skip to 24:00 to see this battle.  To learn more about social media battles check out

So, my argument can pretty much be summed up in 3 letters: TMI (too much information).  If you autopost all of your locations from Foursquare, especially without any additional information, 9 times out of 10 your are posting something people don’t care to know.   Read More

Four Strategies for Expanding Your Business

growth penHas the time come for you to think about expanding your business?  Maybe your business is doing very well, but you are ready for a new challenge.  Possibly, you need to consider expansion in order to remain competitive in your industry.

Expanding a business can be the most challenging stage in a small business.  Why?

  • Your business needs to have “expansion capital” – money dedicated primarily to hiring additional staff, marketing campaigns, and/or to open additional geographic locations
  • The owner of the company or top management may find it difficult to focus on business as usual during expansion
  • Your business may need to completely update the technological systems used to keep track of sales, inventory, and accounting

You will find the following four expansion strategies useful in planning your business growth: Read More

Tuesday’s Top 3 Useful Tips For The Week

  2. symbolsDo you have a hard time finding the symbol you are looking for in Micrsoft Word?  Or do you ever want an easy way to add a smiley face, musical note, or other fun symbol to your facebook or twitter posts?  This website makes it simple!  Simply click the symbol to copy it to your clipboard then paste it wherever you like.  I ♥ this website ✌ery much!  Just try not to get carried away☺☺☺☺☺☺☺☺☺☺☺☺☺☺☺☺☺☺☺☺☺☺☺☺☺☺☺☺ Read More

Your Social Media Questions Answered

questions for new media builderDo you have questions about social media?

Don’t fret; we are here to help!  Below are New Media Builder’s questions of the week:

1. If someone set up a Facebook personal profile as their business by mistake, what are ways to get the “friends” to move over to their new business page? Read More

8 Creative Ideas For Small Businesses Using Social Media

wires electricityAre you having trouble gaining fans on Facebook, getting responses to your blog posts, and really getting engaged with new media platforms?  We recently posed the question to our followers: “What are some creative ways your small business has utilized social media?”  Here are their responses which may spark some ideas to help you jump start your new media presence:

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Google/Facebook Plan Complete Restructure of the Web: 5 Things You Need To Do Now To Be Prepared!

Google Shifting to Social SearchIf you haven’t heard, there is a major shift taking shape online thanks to competition between Facebook and Google. With Facebook’s advancement into search, Google has responded by restructuring their search engine. Gone are the days of traditional SEO work with companies vying over rank. If you want to be found online, what matters now is social media. Are you prepared?

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