Understanding Facebook for Your Business: 15 Things You Need to Know

Facebook iconWhat is a Group? Business Page? Personal Profile? Cause? How do you know which one to choose for your organization?

Many social media experts advise all organizations regardless of size or type to start with a business page.  I disagree!  If you own a small business with a small marketing budget, if you are new to facebook, if your business relies on your personal brand, if you hold many events, or if you run a non-profit, a business page might not be for you.  Read More