Four Strategies for Expanding Your Business

growth penHas the time come for you to think about expanding your business?  Maybe your business is doing very well, but you are ready for a new challenge.  Possibly, you need to consider expansion in order to remain competitive in your industry.

Expanding a business can be the most challenging stage in a small business.  Why?

  • Your business needs to have “expansion capital” – money dedicated primarily to hiring additional staff, marketing campaigns, and/or to open additional geographic locations
  • The owner of the company or top management may find it difficult to focus on business as usual during expansion
  • Your business may need to completely update the technological systems used to keep track of sales, inventory, and accounting

You will find the following four expansion strategies useful in planning your business growth: Read More

Understanding Facebook for Your Business: 15 Things You Need to Know

Facebook iconWhat is a Group? Business Page? Personal Profile? Cause? How do you know which one to choose for your organization?

Many social media experts advise all organizations regardless of size or type to start with a business page.  I disagree!  If you own a small business with a small marketing budget, if you are new to facebook, if your business relies on your personal brand, if you hold many events, or if you run a non-profit, a business page might not be for you.  Read More