If you haven’t heard, there is a major shift taking shape online thanks to competition between Facebook and Google. With Facebook’s advancement into search, Google has responded by restructuring their search engine. Gone are the days of traditional SEO work with companies vying over rank. If you want to be found online, what matters now is social media. Are you prepared?
Many social media experts advise all organizations regardless of size or type to start with a business page. I disagree! If you own a small business with a small marketing budget, if you are new to facebook, if your business relies on your personal brand, if you hold many events, or if you run a non-profit, a business page might not be for you. Read More