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Should you tweet/post all your Foursquare check-ins?

Below is the transcript from my argument for the Tweetup Kalamazoo Social Media Battle held on July 15, 2011.  I argued that you should not post all of your Foursquare checkins on Twitter.  To learn more about TweetUp Kalamazoo click here or to see the live video click here Battles start at 16:30 Skip to 24:00 to see this battle.  To learn more about social media battles check out socialmediabattles.com

So, my argument can pretty much be summed up in 3 letters: TMI (too much information).  If you autopost all of your locations from Foursquare, especially without any additional information, 9 times out of 10 your are posting something people don’t care to know.   Read More

Your Social Media Questions Answered

questions for new media builderDo you have questions about social media?

Don’t fret; we are here to help!  Below are New Media Builder’s questions of the week:

1. If someone set up a Facebook personal profile as their business by mistake, what are ways to get the “friends” to move over to their new business page? Read More

8 Creative Ideas For Small Businesses Using Social Media

wires electricityAre you having trouble gaining fans on Facebook, getting responses to your blog posts, and really getting engaged with new media platforms?  We recently posed the question to our followers: “What are some creative ways your small business has utilized social media?”  Here are their responses which may spark some ideas to help you jump start your new media presence:

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Magnum Classic


This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder for people who need some type to visualize what the actual copy might look like if it were real content.

If you want to read, I might suggest a good book, perhaps Hemingway or Melville. That’s why they call it, the dummy copy. This, of course, is not the real copy for this entry. Rest assured, the words will expand the concept. With clarity. Conviction. And a little wit.

In today’s competitive market environment, the body copy of your entry must lead the reader through a series of disarmingly simple thoughts.

All your supporting arguments must be communicated with simplicity and charm. And in such a way that the reader will read on. (After all, that’s a reader’s job: to read, isn’t it?) And by the time your readers have reached this point in the finished copy, you will have convinced them that you not only respect their intelligence, but you also understand their needs as consumers.

As a result of which, your entry will repay your efforts. Take your sales; simply put, they will rise. Likewise your credibility. There’s every chance your competitors will wish they’d placed this entry, not you. While your customers will have probably forgotten that your competitors even exist. Which brings us, by a somewhat circuitous route, to another small point, but one which we feel should be raised. Read More

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Duis iaculis elit non lacus. Ut sollicitudin erat. Suspendisse potenti. Duis iaculis pharetra lacus. Fusce ac magna. Duis et ante et libero rutrum sagittis. Vivamus consectetur. Integer in eros. Donec at purus. Praesent diam mi, sollicitudin a, molestie non, imperdiet a, enim. Pellentesque et ante sit amet lectus eleifend aliquet. Cras convallis erat non arcu. Duis consectetur tempor mi. Suspendisse non dolor at augue consectetur dictum. Aliquam arcu mauris, commodo sed, ultricies elementum, lacinia a, nisl.

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